Advertising – Make it Count and Measure the Results

1. Measure the Results

The first rule to remember before spending any of your dollars on advertising, is to ensure that you have a way in which you can accurately measure the results achieved against the expenditure. Ways to measure results include:- coupons that must be surrendered in order to receive rewards, competitions that have time limits, free-call ‘1 800’ numbers to ring in order to gain further information, etc…

2. Always include a ‘Call To Action’ or a Reason to Respond

The second rule to remember is that every advertisement must include a call to action or an offer. You must create a reason and some credible urgency for the potential customer, and entice them to respond quickly to your advertisement.

3. Be Different

The third rule to remember is to use the ad to be different. Attract attention. One of the common elements in many highly successful ads is that they take a fresh approach that surprises people. Think of the ads that you remember. Also don’t underestimate the effectiveness of photographs and graphics, or written testimonials from satisfied customers. People love the personal touch.

4. Negotiate your Advertising Dollar

Use the amount you are spending with a newspaper or publication to get some editorial coverage or access to a database for a direct mailout. The more you spend with a publication, the more important you are to them and the more that they will support you. Don’t miss this opportunity because you didn’t ask for it. They rarely offer such support but it is there if you ask for it.

5. Stick to a winning formula

Don’t get bored with a successful ad – just because you see it more often than your customers, does not mean that it is becoming boring or less effective. If it works, keep doing more of the same, but ALWAYS measure the results. The best way to see if any advertising campaign is working is to measure the results. This ensures you make an educated decision when to change.

This article was supplied by Power Marketing and Business Development Solutions. For more information contact Brett Power on 02 9501 345102 9501 3451 or email

How to Flex Your Creative Mind

When you want to get into shape, you exercise your muscles and change your diet.  You work your abs, arms, legs, shoulders, back and start eating healthier. When you do this consistently and often, you gain energy, feel better, and look better.  Your life and work flows better.  Your confidence increases.

When you want new, fresh and inspiring ideas to help grow your business, bank account or relationships, you must exercise your right brain to stimulate a break-through.  Like our body, our mind and spirit thrive on exercise and stimulus.  When you are creative, you shift small business innovationthe continuity of your circumstance and sow the seeds of possibility.

However, in today’s economy and with the fast pace of change, we can easily become distracted,  overwhelmed and stuck in a rut – all of which can lead to a feeling of a loss of control as well as stress and anxiety about the future.

Coming up with creative ideas and taking the time to develop them nowadays seems like a luxury.  However, it’s not a luxury – it’s an essential life skill.  Our survival as human beings depends on it.

So, why not stay creatively fit all of the time and turn your circumstances into possibility, prosperity and positive change?

Set a creativity goal: What is it that you want to achieve when it comes to your ability to create, be creative or allow yourself the necessary time andenergy for creativity?  Set your goal, write it in the current state, as if you’ve already achieved it.  Post it where you can easily see it and be reminded of it every day.

Take baby steps: If you wanted to lose weight, you wouldn’t expect to drop 20 pounds overnight.  Same is true for your creativity goals – starting small is key to continued success.  Break your goal into baby steps for a more reasonable way of achieving what you set out to do.

Celebrate your small and large successes: As you achieve your goals (both baby steps and your big goal), be sure to set aside time to celebrate. Give yourself time to celebrate all that you have accomplished – even small celebrations signal that you are serious about achieving your goals and will reward yourself for all your efforts.

Maybe a nice walk or treating yourself in some way is all you need to reinforce and reward your results.  Celebrating successes gives us a little extra motivation.

The road to possibility, prosperity and positive change takes some intention.  Specifically, goal setting, breaking those goals into baby steps and celebrating both large and small successes will help you stay creatively fit.

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Author: Jeannine McGlade