The Power of Print - Consider the facts...

• Consumers trust print so it is a proven way to communicate with your target markets.
  
  
• Print is portable, flexible, tangible, reliable and durable.
  
  
• Printed information can be kept forever, loaned to friends, given as a gift. It can be read again and again, over years and years, without using additional energy or requiring any further base materials. No other medium is treasured like print.
  
  
• Print is a vital part of the multi-channel media mix. It works effectively with all other communications and can significantly increase effectiveness and ROI when used as part of the multi-channel campaign.
  
  
• 87% of Australian households regularly read unaddressed advertising mail and more than half regularly use catalogues to compare prices, 'shop around', find bargains and save money.*
  
  
• Print is already effective, however a recent study showed that a typical 3% response rate could be increased to 35% when print was part of a multi-channel media mix and to 50% when personalisation was also used.**
  
  
• While 16-24 year olds prefer social media for their personal communications, 87% prefer businesses to communicate with them by mail.#
  
  
• Nearly half respondents in a recent survey reported having taken action as a result of receiving unaddressed advertising mail. Nearly 40% visited a store, almost a third made a purchase, and more than 15% sought more information or requested a quote.*
  
  
• Independent research recently demonstrated that catalogues are the least costly and most effective way of communicating detailed product and price information, consistently outperforming other media in terms of reach, effectiveness and return on investment*
  
  
• Studies undertaken show that print generates 72% more awareness of products and services by consumers than TV, given a certain budget.^
  
  
• Because print is a physical medium, it generates a ‘haptic ’ or ‘touch-based’ response in the recipient which has been proven to increase attention, foster greater engagement and improve retention.
  
  
• Advances in digital technology and print production mean you can produce highly targeted and effective print communications with little or no waste – maximising ROI and ‘right-sizing’ your campaign to your target market.
  
  
• Print based learning can be up to fifty times more effective than screen-based learning.^^
  

Source: http://www.printex.net.au/printex-2011-official/power-of-print/print-facts