Marketing Ideas

Branding Exposure Right Under Your Nose

Stuart Frame - Tuesday, December 01, 2009

Take a look around your office right now and you will see three major items of stationery that you use every day that can give you a marketing edge over your competitors.

The note pad, the post it note and the SIGN HERE stickers.

Look at these items and they all have one thing in common they are blank. Does this work for your business, does it give you any marketing edge? The answer is obviously no.

The fact is you are paying for using this blank stationery anyway and for a slight up charge you can have all these items branded with your name and details on them.

Deduct the purchase cost of your blank stationery and you have a very small cost to add to your marketing that will go a lot further than anything else you can do for the price.

Give some of these items away when networking or after a customer call and you have left your brand in the right place where it will work for you better than any other form of advertising.

If your business contacts and referral sources work from an office then this method of marketing is ideal for you.

GeckoPads are offering a special to compliment their office pack promotion.

GeckoPads Office Pack – Special Offer

The office pack is a combination of GeckoPads in different sizes because in the daily office routine these pads are used everyday.

Office Pack includes:
1. GeckoPad 75mm x 70mm x 120 pads (50 sheets per pad)
2. GeckoPad 75mm x 50mm x 60 pads (50 sheets per pad)
3. GeckoPad 100mm x 75mm x 120 pads (50 sheets per pad)
+ BONUS 250 branded Sign Here Stickers 25mm x 75mm
+ BONUS 250 branded With Compliments Slips 125mm x 75mm

only $660

Includes GST, artwork, 2-colour printing and delivery (within Australia). For a limited time only.

That’s 300 pads in various sizes, 250 FREE branded sign here stickers or page markers, and 250 FREE branded with compliments slips.

Keep your name in front of your customers and take advantage of our special offer.

CLICK HERE TO ORDER
  or phone 02 9417 4023

Once your order has been received, you will receive a PDF for approval. After confirmation we will supply your order within 10 days. Terms are COD and payment is required before dispatch (we will contact you for details).

Leave Behind to Stay Fresh in the Mind

Stuart Frame - Friday, June 05, 2009

A simple idea for anyone who makes home visits in the course of their daily routine is to quickly canvas the local area before they depart.

Spending time to make a call is a cost so it makes sense to try and generate some interest in your products or services in the area you are in before you leave.

What is the best way to do this?

You can leave behind a flyer which you distribute into 20 letterboxes in the street that you are visiting. This is just simply walking 5 houses up crossing the street 10 houses down cross over and 5 houses back. Now 20 people know about your business. Assuming you make 4 to 5 calls a day that is 80 to 100 people a day 400 to 500 a week 1,600 to 2,000 a month, all for a quick letter box drop that should take no more than 10 minutes.

What is the most effective product to leave behind?

Generally one that will be kept around so it makes sense for it to be a useful item such as a note pad, fridge magnet, or sticky note pad. You can combine this with a simple flyer and if you have a website make sure the website address is clearly displayed on all your material.

To get more impact from your marketing GeckoPads have some ideas that will get attention.

On top of your pad either plain or sticky the top sheet can have a message on it. An example could be:

ANOTHER FRIDGE REPAIRED IN YOUR AREA BY ACE REFRIGERATION

This demonstrates that you will come to their area and that some one in the immediate vicinity has used your services. Most people regard this as a referral and are more likely to keep your details around for future reference.

What is the cost?

As an example 2,000 GeckoPads 100mm x 75mm printed 2 colours with 50 sheets per pad is 85 cents each plus GST. This price is extra with a top sheet message.

That is less than $1.00 per household, now because the pad is useful it will be kept. So by the end of the month for $1,700 + GST you have your name into 2,000 households. That is direct target marketing and should give a better return over general display advertising in the local paper.

There are other alternatives just contact us with your ideas our pick our brains either way we will work something out that fits your budget.

Remember your time is a cost so make good use of it and promote yourself effectively.

In This Section

Recent Posts

Marketing Ideas

  1. Branding Exposure Right Under Your Nose Stuart Frame 01-Dec-2009
  2. Leave Behind to Stay Fresh in the Mind Stuart Frame 05-Jun-2009
  3. Using GeckoPads to Promote Your Business Stuart Frame 05-Jun-2009

Business Building Tips

  1. Advertising - Make it Count and Measure the Results Stuart Frame 24-May-2009
  2. Dealing with Sales Nerves Stuart Frame 24-May-2009
  3. Handling Objections Stuart Frame 24-May-2009
  4. Talk to your Customers Stuart Frame 24-May-2009
  5. Basic Sales Techniques (AIDA) Stuart Frame 24-May-2009
  6. 10 Tips for Marketing Success Stuart Frame 24-May-2009
  7. Systems - Generate Consistently Outstanding Results! Stuart Frame 24-May-2009
  8. Small Business Marketing Objectives Stuart Frame 24-May-2009
  9. Customer Loyalty Suggestions Stuart Frame 20-May-2009

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