GeckoPrint

Advertising is the core of any business’ success, no business can grow and make revenue when their name is not known to any and this is why embarking on advertising and marketing program is an essential step to be made, however in most cases, limits in budget can make it tricky to create an effective yet cost-efficient program.

One marketing tool that is effective as well as not prohibitive on your budget is printed materials that you can give away to the masses and make yourself known to them. Full color printing has become a very affordable and attractive alternative for smaller business, even large business still relies on them. Here are three things that you can employ that serves as a great advertising tools for your business.

1. Business Card Printing

Business card without doubt, is the most basic necessity for all business. This is one printed things that business should have, regardless what kind of business or services they are offering to their customers. Business cards are real messenger for any business in front of their potential customers, it is the front piece of information for any business, company or enterprise and therefore it is the first thing that your most potential customer will seek to find you. While it is not entirely accurate if we say that business cards are only prime mode of contacting a company for their products and services. In fact, business cards are true representative of every business. They reflect the quality of organization as well as the products and services being offered by them. A well designed and attractively finished business card can draw attention of people and convince them silently in favour of your products or service. You can find more information on how to get the best of business cards here.

1. Postcard Printing

Printing postcards is another way to reach your consumers, it is a relatively effective yet enormously much cheaper compared to campaigns using other media such as TV or radio. Postcard prints are useful because it can be kept by consumers for future use and as their name implies, it is meant to be sent to other parties. Thus helping you to promote and spread your business further. Therefore it is just imperative that you should print attractive postcards. Find more tips on how to ultilize postcards for your business campaign here

1. Flyer Printing

Flyers are one of the granddaddies of advertising tools, flyers has been used as an effective material to advertise products since the Roman Empire exists, even ancient Egyptians did use promotional papyrus complete with well written slogans that would probably be one of the first flyer every made.

There is one very obvious advantage when you advertise products using flyers; they are cheap, they are easy to make and they are easy to distribute. However that being said, flyers should be well designed, attractive yet containing meaningful information that are easy to be understood. Business flyers are used by many business, so you would want to make sure you go an extra length so that your flyers doesn’t ended up in a pile of trash among thousands other flyers made by other business. Although response rates are often very low leaflets are not expensive and can be an extremely good way of targeting your target market through placing information about your company directly into their hands.

by FURAI86

Take a look around your office right now and you will see three major items of stationery that you use every day that can give you a marketing edge over your competitors.

The note pad, the post it note and the SIGN HERE stickers.

Look at these items and they all have one thing in common they are blank. Does this work for your business, does it give you any marketing edge? The answer is obviously no.

The fact is you are paying for using this blank stationery anyway and for a slight up charge you can have all these items branded with your name and details on them.

Deduct the purchase cost of your blank stationery and you have a very small cost to add to your marketing that will go a lot further than anything else you can do for the price.

Give some of these items away when networking or after a customer call and you have left your brand in the right place where it will work for you better than any other form of advertising.

If your business contacts and referral sources work from an office then this method of marketing is ideal for you.

GeckoPads are offering a special to compliment their office pack promotion.

GeckoPads Office Pack – Special Offer

The office pack is a combination of GeckoPads in different sizes because in the daily office routine these pads are used everyday.

Office Pack includes:
1. GeckoPad 75mm x 70mm x 120 pads (50 sheets per pad)
2. GeckoPad 75mm x 50mm x 60 pads (50 sheets per pad)
3. GeckoPad 100mm x 75mm x 120 pads (50 sheets per pad)
+ BONUS 250 branded Sign Here Stickers 25mm x 75mm
+ BONUS 250 branded With Compliments Slips 125mm x 75mm

only $660

Includes GST, artwork, 2-colour printing and delivery (within Australia). For a limited time only.

That’s 300 pads in various sizes, 250 FREE branded sign here stickers or page markers, and 250 FREE branded with compliments slips.

Keep your name in front of your customers and take advantage of our special offer.

  or phone 02 9417 4023

Once your order has been received, you will receive a PDF for approval. After confirmation we will supply your order within 10 days. Terms are COD and payment is required before dispatch (we will contact you for details).

A simple idea for anyone who makes home visits in the course of their daily routine is to quickly canvas the local area before they depart.

Spending time to make a call is a cost so it makes sense to try and generate some interest in your products or services in the area you are in before you leave.

What is the best way to do this?

You can leave behind a flyer which you distribute into 20 letterboxes in the street that you are visiting. This is just simply walking 5 houses up crossing the street 10 houses down cross over and 5 houses back. Now 20 people know about your business. Assuming you make 4 to 5 calls a day that is 80 to 100 people a day 400 to 500 a week 1,600 to 2,000 a month, all for a quick letter box drop that should take no more than 10 minutes.

What is the most effective product to leave behind?

Generally one that will be kept around so it makes sense for it to be a useful item such as a note pad, fridge magnet, or sticky note pad. You can combine this with a simple flyer and if you have a website make sure the website address is clearly displayed on all your material.

To get more impact from your marketing GeckoPads have some ideas that will get attention.

On top of your pad either plain or sticky the top sheet can have a message on it. An example could be:

ANOTHER FRIDGE REPAIRED IN YOUR AREA BY ACE REFRIGERATION

This demonstrates that you will come to their area and that some one in the immediate vicinity has used your services. Most people regard this as a referral and are more likely to keep your details around for future reference.

What is the cost?

As an example 2,000 GeckoPads 100mm x 75mm printed 2 colours with 50 sheets per pad is 85 cents each plus GST. This price is extra with a top sheet message.

That is less than $1.00 per household, now because the pad is useful it will be kept. So by the end of the month for $1,700 + GST you have your name into 2,000 households. That is direct target marketing and should give a better return over general display advertising in the local paper.

There are other alternatives just contact us with your ideas our pick our brains either way we will work something out that fits your budget.

Remember your time is a cost so make good use of it and promote yourself effectively.