GeckoPrint

A customer is a very special person. Of the millions of people in Sydney, only a tiny fraction
have chosen to do business with you. They have selected your business on purpose. It is
your constant obligation – though it should be a pleasure – to do what you can to improve
the lives of these people: with valuable advice, with reduced prices, with previews of new
products and services. The only way to do it is by staying in touch, by breaking down the
barriers of apathy – on your part and theirs.

Around 70% of business lost is lost not due to high prices or poor service, but because of
perceived indifference. The customer’s perception is that your product &/or service is not
worth the value you are selling it for. To improve the perceived value of what you are selling,
you need to increase the value of the transaction to the customer.

How can you do this? Here are some tips:

1. Send a thank you note within 48 hours of a purchase – 24 hours is even more impressive!
2. Offer an item related to their purchase, which adds value about 30 days after the purchase.
3. Mail a questionnaire about three months after your first contact. The more you understand your customers, the better you can serve them.
4. Send a birthday card or email- this is easy after you've sent the questionnaire and learned their birthday. Or a Thank You card to thank them for their business. Later you can expand this to graduation card for your customer's kids.
5. Send a newsletter weekly, monthly or quarterly. Remember to give more than you ask by providing valuable information, and still make an offer to sell something.
6. Create a time-limited offer that is revealed to your customers first and to the general public in exactly one week.
7. Set up a customer contest, guaranteed to be won by a customer.
8. Make a special offer made at the anniversary of the exact date that your customer made their all-important first purchase.